TEAM / ADVISOR

Jiyeon Lee

이지연

Senior Manager | M&A Advisor

With a background at UCLA and Kim & Chang, she supports sell-side advisory and deal process management.

  • Industry Analysis
  • Sell-side Process Management
  • Deal Execution Support
Profile photo of Jiyeon Lee, Bridgecode advisor

01

Profile

Experience

[Current] Bridgecode · Senior Manager

[Former] Kim & Chang

Qualifications

M&A Advisor

02

Expertise

Advisory Areas

  • Sell-side Advisory

Core Capabilities

Sell-side Advisory

  • Business Analysis
  • Company Profile Preparation
  • Business Valuation
  • Information Memorandum Preparation
  • Matching Strategy
  • Potential Buyer Identification
  • Transaction Structure Coordination
  • Contract Support
  • Deal Negotiation

03

Selected Track Record

  • · Supported the sale of a 25-year-old soy-marinated pork brand in Cheongju (Franchise)
  • · Supported the sale of an AWS-partner cloud MSP and AI company (IT Services)
  • · Supported the sale of a kids’ fashion brand with an exclusive export contract to Taiwan (Cross-Border)
  • · Supported the sale of an adhesive-materials company supplying Samsung Electronics (50% CAGR) (B2B Materials)
  • · Supported the sale of a D2C men’s fashion brand with a 34% operating margin (E-commerce)
  • · Supported the sale of an online study-abroad platform with 15,000 courses across 5 countries (Education)
  • · Supported the sale of a lifestyle beauty brand targeting customers in their 40s–60s (Retail)
  • · Supported the sale of the No.1 men’s footwear IP brand on Musinsa (Apparel)
  • · Supported the sale of a K-fragrance lifestyle brand with 70% repurchase rate (Retail)
  • · Supported the sale of a functional footwear brand in Costco’s global network (Retail & Cross-Border)
  • · Additional sell-side support across industries
Contact

Solving Korea’s challenges through M&A.